5 thoughts on “Is it a chance or a trap for the popular food?”
Lionel
In the long run, the temporary food is a short -demand industry, which is unsustainable, and the market is very prone to rapid saturation, leading to fierce competition. This food has gradually become an industry. Especially in the past two years, the heating up of the duration of food is particularly fast.
In 2020, due to the impact of the epidemic, the upstream supply of the temporary food industry has increased, and the overall explosion period is entered. In addition, China is advocating "supply -side reforms" and "eliminating waste". The food industry conforms to the direction of national policy development and has been exposed and supported by official media. Therefore, the duration of food was "popular" in 2020. Driven from funding support, policy support, and sufficient upstream supply, the market size of the food industry has expanded rapidly. In addition, some consumers identify with the future food have also exacerbated the development of the industry to a certain extent.
In this stage, the business model, consumer base, and product types of the next -time food offline stores are similar, and they are still in the stage of competition and expansion speed and scale effect. Differentiation is not obvious.
In products, whether it is milk, beverage, bread, biscuits, snacks, or nuts, peanuts and other nuts. What big difference.
It's presence of commodity prices. Without exception, the original price of the commodity is drawn by the horizontal line, which is replaced by the price of the product that is far lower than the original price.
Personally, I think it should be a trap. Although the price of the temporary food is beautiful, some shelf life is only a few days. It is not only good to eat unhealthy. However, from the perspective of food safety, it is better to buy fresh food for food. If the relevant departments can strengthen the supervision of this temporary food safety, in fact, the temporary food can also be guaranteed, avoiding some black -hearted merchants selling counterfeit and inferior products under the guise of the prevailing food. In summary, it is indeed a trap.
In recent years, the changes in consumers, especially young consumers, have spawned many new air outlets in the industry. Such as cosmetics samples, second -hand luxury goods, and favored foods that are favored by young people. The original price of 9 pieces of 9 pieces of milk, 5 yuan can win 2 boxes. For young people at the moment, this new way of consumption is not "consumption downgrade". On the contrary, it is a new type of consumption.
This food is sought after by young people The so -called temporary food, simply speaking, it is about expired food. Generally speaking, the duration of food is usually 15 days to half a year from the shelf life. The advantage of buying a duration of food is that the prices of duration of food are relatively low, which is 2-5 % of the normal price of related products. For young people who are pursuing the quality of life, buying dating foods can improve the quality of life to a certain extent. , on the one hand, the price of the purchase of the period of food is cheaper. Usually buying a price, you can buy 2-3 parts of the duration of food; on the other hand, the low-priced food for consumers can give consumers more trials for more trials for consumers. Wrong space allows consumers to try more high -priced imported products. In data released by the Ministry of Commerce shows that according to the total output value of more than 2 trillion yuan in domestic snacks and 2.5%of the annual food precipitation rate, the market size of my country's temporary food is close to 100 billion yuan. On from the perspective of consumer groups, there were more than 2.1 million young people who purchased temporary foods on Taobao in 2021. This covers college students and office workers in post -90s. Is it really cheap? Previously, consumers came into contact with the temporary food, usually on the shelves of the supermarket. The upcoming product of the supermarket will generally be sold at the end, becoming the prototype of the early -period food food. . However, discount food stores related to the session food have not attracted much attention from consumers, and basically live in the edge of the city. However, with the changes in consumers' consumer concepts and young people's successive enrollment of the session food, the scale of the development of food and cheap foods has continued to expand. In the author's understanding, the profits of the current food tracks of our country can reach 40%, which has attracted many new players to enter the game. In the past 2021, China has reached 79 newly -added food companies. So, is it really cheaper as the surface of food is really as good as the surface revealed? It doesn't seem to be. What traps are hidden behind? , although it is said that in recent years, the end -of -date food track has become more and more hot, but a series of problems have also occurred at the same time. First of all, under the temptation of interests, some merchants tampered with the production date of the food -based food, and used expired foods to pretend to pretend to be a period of time. The also some merchants do not actively remind consumers to buy the date. The day before the expires of the period of expires, it is sold through higher discounts. commodity. Secondly, the audience of part of the period is narrow. although some of the temporary foods are indeed a period of time before the shelf life, consumers can also eat it during the shelf life normally. However, the reason why some of the food foods are low because no one was originally involved. The reason why they appeared in the meeting food stores was to attract consumers to try early on their low -cost advantages. For consumers, this part -time food purchased at low prices is equivalent to buying a discount lesson because of poor taste. Therefore, although the current food track is very hot in my country, there are a series of industry traps and even food safety issues.
For consumers, when buying a temporary product, you need to polish your eyes. Originally, I wanted to go to the discount store of the date of the shop, but I accidentally cut the leeks by the store, but it was a lot of money.
Hi! It is both an opportunity and a trap. The opportunity can bring food to the people who just need it. It is also a means of manufacturer and business promotion. Capital is in trouble, so if you buy more people, it may become a trap, and at the same time, the manufacturer may also change the packaging to continue consumption. Therefore, I think it is also an opportunity and a trap
Of course it is an opportunity. This is because we are the working class. Limited salary! This foods are red. what is the reason? Because of the discounts of food. But this is routine. Foods for a long time should not stay for a long time. If you don't discount, you have to destroy it. For merchants. Must. So why did you become popular until now? Because there are too many food foods. So the discount range becomes larger. That is cheaper. Ok. So. There are more people who sell it. It's already popular. Now is the epidemic stage. Who dares to take counterfeit, an impulse, and deal with it again. The safety of food is even better.
In the long run, the temporary food is a short -demand industry, which is unsustainable, and the market is very prone to rapid saturation, leading to fierce competition.
This food has gradually become an industry. Especially in the past two years, the heating up of the duration of food is particularly fast.
In 2020, due to the impact of the epidemic, the upstream supply of the temporary food industry has increased, and the overall explosion period is entered. In addition, China is advocating "supply -side reforms" and "eliminating waste". The food industry conforms to the direction of national policy development and has been exposed and supported by official media. Therefore, the duration of food was "popular" in 2020.
Driven from funding support, policy support, and sufficient upstream supply, the market size of the food industry has expanded rapidly. In addition, some consumers identify with the future food have also exacerbated the development of the industry to a certain extent.
In this stage, the business model, consumer base, and product types of the next -time food offline stores are similar, and they are still in the stage of competition and expansion speed and scale effect. Differentiation is not obvious.
In products, whether it is milk, beverage, bread, biscuits, snacks, or nuts, peanuts and other nuts. What big difference.
It's presence of commodity prices. Without exception, the original price of the commodity is drawn by the horizontal line, which is replaced by the price of the product that is far lower than the original price.
Personally, I think it should be a trap. Although the price of the temporary food is beautiful, some shelf life is only a few days. It is not only good to eat unhealthy. However, from the perspective of food safety, it is better to buy fresh food for food. If the relevant departments can strengthen the supervision of this temporary food safety, in fact, the temporary food can also be guaranteed, avoiding some black -hearted merchants selling counterfeit and inferior products under the guise of the prevailing food. In summary, it is indeed a trap.
In recent years, the changes in consumers, especially young consumers, have spawned many new air outlets in the industry. Such as cosmetics samples, second -hand luxury goods, and favored foods that are favored by young people.
The original price of 9 pieces of 9 pieces of milk, 5 yuan can win 2 boxes. For young people at the moment, this new way of consumption is not "consumption downgrade". On the contrary, it is a new type of consumption.
This food is sought after by young people
The so -called temporary food, simply speaking, it is about expired food. Generally speaking, the duration of food is usually 15 days to half a year from the shelf life.
The advantage of buying a duration of food is that the prices of duration of food are relatively low, which is 2-5 % of the normal price of related products. For young people who are pursuing the quality of life, buying dating foods can improve the quality of life to a certain extent.
, on the one hand, the price of the purchase of the period of food is cheaper. Usually buying a price, you can buy 2-3 parts of the duration of food; on the other hand, the low-priced food for consumers can give consumers more trials for more trials for consumers. Wrong space allows consumers to try more high -priced imported products.
In data released by the Ministry of Commerce shows that according to the total output value of more than 2 trillion yuan in domestic snacks and 2.5%of the annual food precipitation rate, the market size of my country's temporary food is close to 100 billion yuan.
On from the perspective of consumer groups, there were more than 2.1 million young people who purchased temporary foods on Taobao in 2021. This covers college students and office workers in post -90s.
Is it really cheap?
Previously, consumers came into contact with the temporary food, usually on the shelves of the supermarket. The upcoming product of the supermarket will generally be sold at the end, becoming the prototype of the early -period food food.
. However, discount food stores related to the session food have not attracted much attention from consumers, and basically live in the edge of the city.
However, with the changes in consumers' consumer concepts and young people's successive enrollment of the session food, the scale of the development of food and cheap foods has continued to expand.
In the author's understanding, the profits of the current food tracks of our country can reach 40%, which has attracted many new players to enter the game. In the past 2021, China has reached 79 newly -added food companies.
So, is it really cheaper as the surface of food is really as good as the surface revealed? It doesn't seem to be.
What traps are hidden behind?
, although it is said that in recent years, the end -of -date food track has become more and more hot, but a series of problems have also occurred at the same time.
First of all, under the temptation of interests, some merchants tampered with the production date of the food -based food, and used expired foods to pretend to pretend to be a period of time.
The also some merchants do not actively remind consumers to buy the date. The day before the expires of the period of expires, it is sold through higher discounts. commodity.
Secondly, the audience of part of the period is narrow.
although some of the temporary foods are indeed a period of time before the shelf life, consumers can also eat it during the shelf life normally. However, the reason why some of the food foods are low because no one was originally involved. The reason why they appeared in the meeting food stores was to attract consumers to try early on their low -cost advantages.
For consumers, this part -time food purchased at low prices is equivalent to buying a discount lesson because of poor taste.
Therefore, although the current food track is very hot in my country, there are a series of industry traps and even food safety issues.
For consumers, when buying a temporary product, you need to polish your eyes. Originally, I wanted to go to the discount store of the date of the shop, but I accidentally cut the leeks by the store, but it was a lot of money.
Hi! It is both an opportunity and a trap. The opportunity can bring food to the people who just need it. It is also a means of manufacturer and business promotion. Capital is in trouble, so if you buy more people, it may become a trap, and at the same time, the manufacturer may also change the packaging to continue consumption. Therefore, I think it is also an opportunity and a trap
Of course it is an opportunity. This is because we are the working class. Limited salary!
This foods are red. what is the reason? Because of the discounts of food. But this is routine. Foods for a long time should not stay for a long time. If you don't discount, you have to destroy it. For merchants. Must. So why did you become popular until now? Because there are too many food foods. So the discount range becomes larger. That is cheaper. Ok.
So. There are more people who sell it. It's already popular. Now is the epidemic stage. Who dares to take counterfeit, an impulse, and deal with it again. The safety of food is even better.