solvar jewelry wholesale Jewelry store event planning plan

thailand wholesale jewelry sterling silver In order to ensure the high starting point, high -quality, and high level of work, a plan is usually required. The content of the plan is mostly the work with a large level or a large level. send. So have you understood the plan? The following is the planning plan for the jewelry shop activities that I have compiled for everyone. Welcome to share it.
The jewelry shop activity planning plan 1. Activity theme
"Heart Star Wish" borrows romantic stars, allows sincere wishes, and continues the previous life with him (her).
. The purpose of activity
1. The final purpose: increase product sales;
. Direct purpose: to increase the brand awareness and reputation by activity;
. Activity time r
January 23 —— February 20
. Activity location
XX jewelry North China selling points
5. The organizer
XX jewelry Co., Ltd. r r
6. Details of activity
three parts
1. Dedicated lovers who can spend 2.14 Valentine's Day;
2. Dedicated lover who cannot spend 2.14 Valentine's Day;
3. Dedicated to single nobles.
The following is as follows
1. Dedicated to the lover who can spend 2.14 Valentine's Day
In the Alliance, share the language deep in the soul with him (her). In this life, he holds hands with him or her, and continues the fate of the previous life.
Recommended love: "Heart Language"
2. Dedicated to the lover who cannot spend 2.14 Valentine's Day
The you (her), unchanged true feelings, eternal expectations, just because Love in our hearts. Give him, give you a common blessing, it will be realized, because it is the incarnation of love.
Recommended love: "Heart Sea"
3. Dedicated to single nobles
The color dishes to be paired, let us temporarily put down the burden and have a date with meteor, I believe it will be Bring our wishes to the place where dreams are realized.
Recommended love: "Angel's Kiss"
News The Jewelry Store Activity Planning Plan 2 1. Activity time:
20xx year xx month xx day -20xx year xx month xx day n n 2. Activity theme:
XX jewelry "shaking cash tree" gifts 100 %
. Activity purpose:
At the same time, consumers are rewarded through cash on bags, new year gifts, etc.
. Activity form:
1. Theme activity:
The customers who buy any XX diamond jewelry in XX jewelry nationwide franchise stores/cabinets can participate in the "Monetis Tree" event:
This XX Jewelry Store's door or next to the cooler (dressed up), you can be shook off the lucky number (100 lucky numbers stuck with rubber paper) to the first one to fall down. The lucky number exchanges of 10-100 yuan cash is the exquisite calendar, pillow, etc. of XX jewelry, to ensure that each customer participating in the event has awards.
The exchange rules are as follows:
1-18 is a package
19-68 exchange XX jewelry pillow
69-100 exchange XX jewelry calendar
2. 2. Propaganda:
(1) Before (June 24) and the event (January 15, February 10) in major newspapers, promotion and reports, the theme is "XX Jewelry ' 'Gifts 100 % "(1/4-1/8 version), introduce the prizes and participation rules of the event.
(2) Printing the promotion of the event before the event is distributed in front of the store (conditions can also be distributed in the flow of people and communities) to expand the influence and publicity of the activity and publicity.
(3) Do a good job of promotional posters in front of the store, and arrange consultants for consulting activities at the counter (if possible, set up a consultation phone).
(4) Store head POP: X -rack propaganda activities, while increasing the atmosphere of the hot store.
. Activity funding budget
1. "benefits are bags" cost: 50 yuan x18 = 900 yuan;
2. Pillow: 30 yuan x49 = 1470 yuan; calendar: 30 yuan x31 = 930 yuan;
3. X show rack: 65 yuan/per X2 = 130 yuan, inkjet poster: 120 yuan;
. Prosperity page (DM): 0.5 yuan/Zhang X1000 part = 500 yuan;
5. Advertising costs are about 5,000 yuan;
6. Total: 9050 yuan.
News of jewelry shop activities 31. Activity time:
October 1-October 7th, the time is one week.
. The purpose of the event:
The National Day is a peak of marriage. Therefore, entering October will be the peak of sales of gold jewelry jewelry! In a harvest season, combined with the latest "Flower Love" series launched in our company, to implement different degrees of discounts for target consumer groups, it will definitely promote sales and improve the brand's image!
. Event content:
Activity plan
In the "Famous Jewelry Cup" blessing SMS Grand Prix
Activity content: jointly organize this event with Unicom or mobile customer ministry. SMS requirements: Blessings should be lively, humorous, and easy to spread. It is best to embed the text of "famous jewelry" in blessings!
prize set:
1 prize, a prize value of 3,000 yuan famous diamond ring.
2 (2 (2 prize, a prize value of 1,000 yuan named jewelry.
3 prize 3 prizes, a prize worth 600 yuan named jewelry.
Washer winners give away 1 free cleaning card and 1 discount card.
It China Unicom or mobile client department is responsible for the release of news, the collection, sorting and evaluation of short messages.
Activity scheme 2
beautiful life, long and long
activity content:
1. Link promotion activities with wedding photography, and implement resource sharing with a well -known local or well -known wedding photography building , Joint promotion promotion activities, place the advertising materials and promotional activities of "famous jewelry" in the studio, and promise to shoot wedding albums in the studio of the famous jewelry. Essence (Specific discounts are determined by each franchisee.)
. On the contrary, those who purchase 9,999 yuan in the famous jewelry store can enjoy discount discounts in the cooperative studio. (Consultation from franchisees with this solution and local movie studios)
Activity solution III
In listening to love pot love telephone porridge
Activity content I don't know what to say, it turns out that I just want to hear her (him) familiar voice. At this moment, is the person you love around you? Want to call her (he)? Tell me the permanent love password in your heart! Let you cook an endless love telephone porridge!
Mustoring to consume 1999 yuan during the event period, and send a mobile phone recharge card 100 yuan.
It jewelry shop activity planning schemes 4. The purpose of the event
Under the impact of the Jewelry industry in the XX party, we should promote the service by increasing services. The jewelry company's festival promotion is the same as discounts, and the brand building and maintenance have been ignored. On the occasion of May Day holidays, borrowing this small holiday opportunity, in addition to promoting activities, it is necessary to strengthen the awareness of services and increase the selling point of the product.
. Activity objects
The concentrated advantage of military strength, focusing on breakthroughs, and selection of festival marketing key markets.
1. Activity objects: 18-35 years old pursue perfect and personality performance, consumer capacity fashion group.
2. Main objects of activities: young women who attach importance to craftsmanship, pursue fashion, pay attention to brands, and have demands for jewelry.
. The topic of the event
XX "Five Insurance and One Chasing" big feedback.
The key publicity and launch of the company's after -sales service. Summarized into five guarantee services: quality, purity, guarantee weight, maintenance, maintenance, and cleaning, one pursuit: create a new beauty for each customer! After determining the theme "Skin to make a big banner", dilute the business purpose of promoting promotion, make the activity closer to consumers, and more impress consumers. After May 1st, the country has basically entered a hot summer day, and it can promote cool products.
. Activity method
This method A. Can be held at each sales outlet: Any customer who purchases XX jewelry during the event:
The amount of a single piece is 200-400 yuan: Obtain 1 time Lottery opportunities, or directly receive a commemorative prize (the prize is a pair of silver earrings, worth about 50 yuan).
The single piece amount is 400-600 yuan: Get 2 chances of drawing, or directly receive a third-class prize (a prize is a silver necklace, worth about 80 yuan).
The single piece amount is 600-800 yuan: Get 3 lottery opportunities, or directly receive a second prize (the prize is a silver pendant, worth about 150 yuan).
The unit amount is above 800: Get 4 chances of drawing, or directly receive a prize of first prize (a prize is a bracelet, worth about 200 yuan).
The prize setting (set 4 levels): first, two, three, and equal prizes and commemorative prizes. Specific content is to be discussed.
1. Lucky ways B, May Day Lucky Big Book:
2. Lucky Lotic Turning Sky, Folding There are prizes x moon x day -x month x day.
3. Activity rules: Every customer gets a ropping opportunity when the XX consumption amount is 400 yuan (including 400 yuan), and more than 600 yuan (including 600 yuan) gets two flop opportunities. You can open the billboard set in the showcase at will, and redeem the prize according to the content written on the brand.
4. Prize setting:
(1) The prize is a bracelet with a value of about 200 yuan. It provides three types of customers for customers.
(2) The prize is a silver pendant, worth about 150 yuan. Provide three for customers to choose from.
(3) The prize is a silver necklace, which is worth about 80 yuan. It provides three models for customers to choose from.
(4) The prize is a silver earrings, which is worth about 50 yuan. It provides three types of customers to choose from.
5. The value -added service that franchisees can choose: free jewelry consultation appraisal.
Males dealers can release free appraisal jewelery information according to the actual situation. Jewelry appraisers are invited by Yinling Stone Headquarters to provide free jewelry consultation and appraisal for consumers and jewelry enthusiasts.
6. XX "Five Insurance and One Chasing" Giving Return to the competition.
Getoning stone is still promoting, interacting with customers, one used to improve the corporate image, but also to impact the sales peak. Select some of the lays -up quiz. Consumers can personally go to the jewelry counter to see the physical quiz. If the error of the quiz price and the original price is less than 30 yuan, not only can we get a piece of accessories, but also a special discount for other products. Focus on publicity and launching the company's after -sales service.
. Preparations
1. Personnel arrangements: "Everyone has something to do, there is something to do with everything", no blank point, no cross point. Before the event, all the business personnel are trained, the thinking is unified, the caliber is unified, and the purpose, significance, objects, and priorities are clarified.
. The image of the showcase: display the POP, X show rack, Yilabao and other props of the on -site product: you can fully display the product personality and highlight the "five guarantees and one chase" service; each franchisee can arrange the on -site layout according to its own showcase: The adoption of the flowers, steam balls, hanging flags and other props give people a sense of spirituality and vitality.
3. Preparation: Determine the types of new products, promotions, and traditional products, and prepare sufficient sources of supply. List the stock preparation list and clear the point; then refer to the daily sales data to supplement them in time.
Jewelry store activity planning scheme 5 1. Opening promotion
1, 100 yuan to buy diamond ornaments, cash rebates
n Activity content:
The customers who buy diamonds with 1,000 yuan during the event can participate in the "100 yuan buy jewelry, cash rebate" big draw event with small tickets. One diamond jewelry can be drawn 5 times. If 5 times, the first prize is made, and the cash is 5,000 yuan, that is, 188 yuan to buy a diamond jewelry of 5,188 yuan. The lottery was performed at the scene, that is, the draw is against it, and the prize is 100%. The award settings are as follows:
If first prizes, cash back 1,000 yuan.
The second prize, 300 yuan in cash.
The participating noodle value of 50 yuan xx fried chicken shop or a free meal coupon for XX coffee chain store.
2. The old jewelry changes the new face and the yellow platinum.
Cope time: x Moon X Day -X -month x day.
The event content: old foot gold, thousands of gold, old platinum PT900, PT950, PT990 change diamond jewelry.
The free processing fee xxx fried chicken shop or XX coffee chain store -a free meal roll of 50 yuan.
3. Gifts to members, good things to enjoy with you.
Cope time: x Moon X Day -X -month x day.
The activity content:
The members of XX Gold Store XX members who have accumulated points over 5,000 yuan, can get a mobile phone recharge card with a mobile phone recharge card with a mobile phone with XX Coffee chain at XX Plaza XX Golden Store counter.
4, 688
A diamonds entering ordinary people's homes, having diamonds, not dreams, only 688 yuan, you can buy one diamond jewelry. , Until it is sold.
5. Tailoring ‘true personality’ carat diamond.
The personality, customization, choosing your favorite style, your favorite diamonds, your own inch, your own taste, your own special day ... everything is your own. Ten days of delivery (can you do it?)
The personality, perfect embodiment, elegant taste, all in diamonds
. event promotion strategy
1. Three days before opening are in the first three days of opening in the opening. XX Plaza's body is promoted for banners, with a total of ten, the content is as follows:
(1) XX car chain store congratulations to the XXX Gold Store XX Plaza counter grand opening.
(2) XXX fried chicken shop congratulates XXX Gold Store XX Plaza counter grand opening.
(3) XXXX Congratulations to XXX Golden Store XX Plaza counter grand opening.
(4) XXXX Group Congratulations to XXX Golden Store XX Plaza counter grand opening.
(5) XXXX Group Congratulations to XXX Golden Store XX Plaza counter grand opening.
(6) XXXXX Jewelry Tongliao XXX Gold Store counter XX Plaza settled.
(7) XXXX Jewelry Tongliao XXX Gold Store counter XX Plaza settled.
(8) 688 diamonds enter the home of ordinary people.
(9) Buy a diamond jewelry, cash rebate, raffle, and winning a prize of 100%.
(10) Old gold, old platinum free processing fee = new diamond jewelry 50 yuan free meal roll.
(11) A free recharge card with a cumulative 5,000 yuan Yilang member = 100 yuan.
2. 20 XX exhibition racks in XX Plaza three days before opening.
:
(1) XXX Gold Store is solemnly stationed in XX Plaza.
(2) Promotion content.
(3) XX jewelry xx square settled.
3. Five days before the opening, the advertisement of the light box in front of the XX Plaza, the content is the same as above.
4. Before the opening. On Sunday, the opening of 1/2 or the entire version of the entire version of the Tongliao Daily, TV Newspaper, the theme is "Buying Diamond Jewelry, Cash Rebate", and the content of the opening of the industry (banner content) And all of the above promotion content.
. You need to prepare and communicate
1. Contact the recharge card.
2. Buy a computer and contact the membership information.
3. Contact the firecrackers with XX.
4. Contact the wedding card with the Civil Affairs Bureau.
5. Contact the brochure of XXX and XX.
6, xxx gold shop night.
7. Contact with the studio and interact with each other.
8. Opening venue layout and store layout are responsible.
News of jewelry shop activities 6 1. Activity time
20xx year x month x day -20xx year x month x day.
. Activity location
XX jewelry shop cabinets across the country.
three, activity theme
"xxx".
. The background and purpose of the event
The TV series "XX" starring the XX jewelry image spokesperson and starring the famous movie star XX, people have more and more discussions on marriage. On the issue of tolerance and trust in marriage, the reason why marriage cannot last is that the two sides are not trusting and tolerant.
diamonds are long -lasting. The long -lasting diamonds and the permanent marriage of marriage constitute our new version of the emotional theme of the "XX" series diamond jewelry. XX diamonds with a long -lasting emotional connotation ensure the long -term marriage of people's marriage in the form of signing. We linked the diamond and marriage through the promotional point of "XX" to gradually form a diamond consumption culture that is in line with international standards. Consumer culture is also a pioneering work. In the minds of consumers and the jewelry industry, it expands the popularity and reputation of XX jewelry in the jewelry industry, and increases the added value of XX jewelry brand emotion.
5. Activity form
1. Event content
(1) X -year contract: our signing form guarantees Fanfan customers who buy XX jewelry "XX" series of new diamonds During the year, love is sweet and full of marriage. We will keep the "X -year contract" of the happy marriage with customers.
If the customer divorces the X -year after purchasing, the original payment can be refunded with the divorce certificate (under the condition of non -destructive diamonds).
(2) Holding hands for many years:
The couples who are still dependent on each year after signing the contract will get the exquisite wedding commemorative jewelry sent by XX jewelry, and will get the blessings and exquisite blessings and exquisite of XX jewelry on the wedding anniversary day Gifts can also often participate in various friendship activities organized by XX jewelry.
2. Publicity of potential
(1) The theme of January 1, 20xx (New Year's Day) is: "XX". After the start of the event, the event reported in the form of news about the promotion.
(2) During the event period, it is not regular to do event publicity advertisements on TV stations. You can also do activities on TV stations in the form of subtitles in the form of subtitles, participating rules, local stores/cabinet addresses and telephones.
Jewelry store activities planning scheme 7 Activity theme:
years of silence-true love eternal
activity time:
May 20th
Activity location:
The storefront and peripheral areas
The theme explanation:
The theme highlights the grand theme of jewelry shop borrowing online Valentine's Day, and sending customers a warm and romantic service wish.
The purpose of activity:
The main theme of warmth, romance, carnival and gaming activities, with the trend of online Valentine's Day. The relationship between the company and the new and old owners and customers, establish the company's reputation, and enhance the customer's identification with the company. Establish a strong brand during online Valentine's Day. Through this activity, the company's image and social reputation further improved.
Specific activity plan 1: Enter the door to be happy
Maton the first 10 shoppers on the day of the event, send a diamond ring worth 688 yuan; and 100 lottery rings of 68 yuan on the day of the event on the day of the event ; And send a rose.
Specific activity plan 2: Ping ping -sucking performance competition
Theme: "Attraction" Secret
This award: Most attractive award
Organizational method: Random from all the staff on the spot The four groups of lucky couples/families were selected. Each group was responsible for using a straw to put the table tennis from one place to the other. One person was responsible for holding a tray or a small basket. The most sucking couple/family is the winner. This competition is divided into two rounds. There are four groups in each round. The winners can get the most attractive awards.
Reward mechanism: The winners can get a beautiful diamond jewelry rewarded by the company.
Specific activity plan 3: The lady covers the red hijab to tie the men's tie.
The theme: Our love is so tacit
This award: Best Taco Lover Award
Organizational method: Randomly extract 4 couples or couples, ladies cover the head with red hijab, masked face, masked face, masked face Perseverance for men, sneaky -seekers are illegal, and the fastest and best players who have eliminated the game are the fastest. This competition is divided into two rounds, four pairs per round, and winners can receive the Best Meridity Valentine's Award.
Competition supervision: On -site customer registration or random drawing
reward mechanism: winners can get a beautiful diamond jewelry rewarded by the company.
Jewelry store activity planning scheme 8 1. Activity time:
June 10th to June 18th
. Activity theme:

. Event content:
1, "chain" to take care of the guest heart: June 10th -June 18th, you will buy more than 3,000 yuan plus 51 yuan Promotion activities)
2. Dragon Boat Festival old jewelry replacement new face:
During the Dragon Boat Festival, customers can get the previous jewelry to the ×× jewelry store/cabinet in exchange for new jewelry, only processing processing processing, only processing processing Fees, at the same time, provide free cleaning services (the diamond jewelry purchased by non -×× jewelry shops/cabinets can also be participated), so that all jewelry is "old -fashioned".
. Propaganda and promotion of event
Capons published in the local issue or evening newspaper publishing event publicity advertisements. The participation rules of activities such as "Heart", "Dragon Boat Festival old decoration change new face" and other activities; on TV stations in various places to do event promotional advertisements, you can also do the "Dragon Boat Festival 'Chain' Chain" on the TV station in the form of a golden time. The significance of the "Dragon Boat Festival" activity, participation rules, detailed advertisements for stores/cabinets and telephones in various places.
MOP in front of the store to do a good job of promotional posters or X display racks, arrange activities at the counter and set up consultation telephones to facilitate customer consultation;
. Event control and evaluation
1. Do it in the event Good customers consult the number of reaches and activities. The number of purchases, sales, etc. will be recorded in detail;
. After the event, do the activities in the later stage and collect the above data and media investment frequency, agent feedback, etc. Summary to provide better marketing services to franchise partners.
6. Budget for activity
1. Propaganda costs are about 3,000 yuan;
2. Show rack: 85 yuan;
. Total: 3000 85 = 3085 yuan.
Jewelry shop activities planning scheme 9 Activity theme:
Christmas crazy night bell ringing
Activity time:
18:00 on the evening of December 24th to the evening of December 26th 21 o'clock
The activity content:
1. Jewelry identification:
During the event, customers can get their jewelry to the store, and our professional jewelry appraisers will identify authenticity for them for free. grade. If possible, this link can continue, which can increase the credibility and affinity of the company's brand in the minds of consumers, which is conducive to enhancing the brand image.
2. Special offer products:
During the event, each store will focus on one or two special products every day to launch market pay for proper discounts or sales with other products. From the 21st to 25th, the category and discount ratio of special products should be gradually increased, especially the product category should be in line with the theme of love in order to match the Christmas atmosphere.
The match strategy: If you purchase designated products (main products) at the original price, add very few cash to have a delicate product (small jewelry, such as ring,).
3, VIP VIP plan
During the event, customers who buy products at a time can reach a certain amount of amounts of VIP customers. Discounts, free lifelong providing jewelry maintenance and cleaning, shopping points and other special projects.
It, some roses can be prepared appropriately during the event. On the 24th and 25th day, the top 20 women entering the store can get one branch every day.
The jewelry shop activity plan.
. Activity theme
.
. Event content
1. Shopping and sending romantic mood
During the event, all the cumulative shopping of XD (priced (gold jewelry full X yuan) on the day of X, send a strong affection for affection One of the chocolates (value X yuan) or rose value X yuan)
The cumulative shopping on that day was full of X (gold jewelry full X yuan), and sent an old coffee X yuan cash coupon. (The gift is not repeated, the single invoice is limited to one copy)
2. The true love confession, the romantic hands -on
During the event, the internal broadcast of the on -demand hotline, the couple can confess to him or her Speaking of my heart. You can order a song for your beloved, or you can walk into our recording studio, sing a song for the beloved, we can play regularly for you. (The X radio is a simple recording studio). It is conceivable that when you and your beloved, walk into X, and play the confession you usually can't say in the internal radio and how romantic and emotional things you sing or on -demand love songs for your beloved Essence
3. Atmospheric creation
During the event, the music in the shop played all the love songs and X Valentine's Day promotional activities, and from time to time, X people wished the lovers in the world from time to time, reminding people who walked into X On Valentine's Day, it is time to pick a souvenir for the beloved to promote sales during the event.
. Activity promotion
1. TV, radio, newspapers, publicity
2. SMS promotion
3. Activity stop plate
. Cost budget
1. Gift costs: It is expected to be x 10,000 yuan (flowers/chocolates are expected to be x part/day, package is expected to be x part/day)
2. SMS cost: X yuan
3. Other expenses: x yuan r